This is another advert that I pulled out of the Sun newspaper promoting their own bingo site. This is actually a very clever advert because not only is it trying to get the customer to sign up to sunbingo but also to guarantee that the reader will continue to buy the paper to get daily numbers that are printed. hat first grabs your attention in this advert is the giant £10,000 prize up for grabs. I think they may have missed a trick because what they’re actually promoting is that last weeks jackpot wasn’t won so this week is actually a £20,000 jackpot! They then have a few basis instructions and a bit of information about how to sign up and how to play. Beneath this we have a selection of numbers, these numbers are what have been selected today. The advert is completed with a small sentence that uses the word ‘real’twice which gives the reader or potentia new customer the piece of mind to sign up and part with their money.
